Read of the Day

‘This is a problem for democracy, not just individual parties’

Polling station

With 2024 being a record year for the number of elections taking place around the world, two presentations by leading political marketing specialists at a recent event asked if enough is being done to understand and engage with today’s ‘volatile voters’.

6 JunChristian Walsh

Black Swan Data joins Mintel

3 JunLiam Kay-McClean

Hugo Amos Black Swan Data_Matt Nelson_Mintel

‘What we do is about niches and untold stories’

2 JunLiam Kay-McClean

Leger acquires boutique research consultancy

Opinion

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We need to make space for new forms of listening

With behaviour and influence increasingly shaped within social platforms, Jeremy Hollow says researchers must look at the full picture.

The research sector must increase vigilance to create better data

1 MayJane Frost

jane frost

Who is listening to young men?

22 AprSaul Parker

young man sits on bench, facing away from camera, with rucksack next to him.

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The new language of research: AI-enhanced & human-refined translation solutions

15 MaySilvia Zenginova

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Writer's Opinion

A story that makes the headlines has shape: it’s timely, valuable and engaging. It has a clear point of view.

Iosetta Santini

Write For Us

Interviews

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Melanie Courtright: ‘Uncertainties increase demand for insights’

16 Apr Liam Kay-McClean

Nicki Morley

‘We are sparring partners to our clients’: Kantar’s Nicki Morley on innovation and insight

2 Apr Liam Kay-McClean

Jigna Tailor

Jigna Tailor: ‘Courtesy goes a long way’

15 Apr Liam Kay-McClean

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Popular

MRS League Tables – how to qualify

Apple tops BrandZ for 2025 as US tech brands perform well

Researchers used Reddit to conduct undisclosed AI-based study

Press Ganey Forsta acquires InMoment

‘We are arbiters of truth’: Why the industry is coming together to set better data foundations

Telstra and Accenture partner on AI innovation hub

Themes

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Industry transformation

The big read: Is the industry at a turning point?

Is now the big moment for research? In this ‘state of the nation’ report, Katie McQuater explores the forces of change shaping the sector, examining whether these will disrupt and reshape the fundamental role of insight.

28 JanKatie McQuater

CNN’s Mark Thompson & Crawford Hollingworth on the misinformation challenge

7 MarKatie McQuater

dice showing the words fake and fact

Australian government urged to intervene over US survey of Australian researchers

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Synthetic data not an ‘escape route’ from the data quality crisis

12 MarLiam Kay-McClean

Data quality panel

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Town/Country: London
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